Sometimes people are lucky. The marketing people at Kit Kat must be breathing a sigh of relief, now that their promotional competition for a trip into space has been won by a young, slim French air hostess.
After all, chocolate and space travel don't really go together. Imagine if the competition had been won by a wannabe astronaut who was so eager to win that he or she now resembles a sumo-wrestler? And it's probably nauseating enough to be blasted into space without ODing on chocolate first.
Fast Food Wild West Style
On the other hand, it is good for snack manufacturers to encourage people to go out and about. For example, how about McDonald's giving customers the chance to win a VIP trip to a cattle ranch, and ride with the cowboys? We all know someone who'd love this, don't we, Dan?
It would of course have to include a visit to a slaughterhouse. Pay particular attention to the bit where they steam the last bits of gristle off the bones - that's this evening's Big Mac meal in the making.
Water, Water, Everywhere
Dasani could offer a trip in a submarine, to see where the water really comes from. It'll probably be about as exciting as their product:
Apparently this is actually a picture of something really exciting. I think I'll stay above sea level...
In the past frontiers such as the Wild West, Space and the Oceans were conquered by brave (and probably completely barmy) men. In the future, they'll be full of couch potato competition winners. That's progress for you.